A/B Testing Page

The task was to do an A/B Testing analysis based on the ecommerce company landing page that has been divided to two groups, which is old page (control group) and new page (treatment group) with a purpose to determine whether the new page will give better conversion rate before rolling out to a wider audience.

San Fransisco Ford GoBike Share & Hacker New Cohort Analysis

Created queries in Google BigQuery platform to find the average amount of duration, total trips, total bikes, youngest and oldest age of the members, latest departure trips etc and made a cohort analysis to calculate the monthly retention based on the date of the user/author posted their stories.

EcommerceU Performance Dashboard

Made an operation Dashboard for top level, product & sales, marketing division to ease the monitoring of important metrics, e.g: revenue/profit growth, convertion rate, total transactions etc.